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In this course, we help you improve your employer branding competence in 5 steps: from strategy to action. We provide tools and insights that will make your future employer branding initiatives successful.


Course range:

A two-day course


19 000 SEK pp.

Course dates:

13-14 October 2022
Portrait of the host of this course

The host

Anne Margrethe Mannerfelt has over 20 years of experience in supporting and educating organizations in employer branding. She has experience of working with a wide range of organizations, from small startups to global organizations ans she has also worked with many organizations in the public sector. At KSMG, Anne Margrethe is responsible for our strategic employer branding solutions and works actively to evaluate and develop organizations' employer offerings.

This course is designed for you who work with HR, communication and marketing or as a decision-maker with a focus on competence supply. During two course days, we will give you inspiration and insights in employer branding. After completing the course, you will be equipped with knowledge and tools to build your employer branding strategy, understand your target group, create sharp content, activate your employer brand and measure and follow up your work.

The course is divided into 5 different steps, everything to ensure the best possible value for our participants and provide you with the right tools that will help you create successful employer branding work in all areas.

1. Strategy & planning - Define your needs

  • How to build a people plan
  • Make a SWOT-analysis
  • Get started! 

2. Target groups - Get relevant for the right target group

  • Define & identify
  • Internal and external target groups
  • Channels & format

3. Content - How to create content from your EVP

  • What is content? 
  • Good vs. bad content
  • Examples & Tools

4. Activation - How do you stay relevant? 

  • Choosing the right channels & format
  • Communication plan
  • Right content on right platform

5. Measurement & follow-up

  • Work with relevant KPI:s
  • Measure your efforts
  • Evaluate result