Employer branding is the communication that continuously builds your employer brand. By defining your offer to current and future employees, you can set the right expectations of each other throughout the whole employee journey. At KSMG, we help you identify your offer, make the target group adaptations and tell your genuine story.
Developing your EVP
Employer value proposition (EVP) is the communication platform for your employer offer. We ensure that your EVP meets the five criteria: True, distinct, relevant, anchored and sustainable. Our team of strategists, analysts and copywriters develop your EVP based on quantitative and qualitative data. We analyze what is valued and relevant to your target groups and what sets you apart from the recruitment competitors. We connect the messages with the overall brand and your business strategies. And at KSMG, we take your EVP even further by developing the story that gives your employer branding its genuine voice.
When you are not quite ready for the EVP
What do you do if your organization needs an EVP but is not quite ready for a full-scale EVP project? You may have just started the business. You may be in the middle of a transition that makes it difficult to frame your story today. At KSMG, we have solutions so that you can start the journey anyway – with a first step to work more successfully and consistently with employer branding.
When you need to brush up your EVP
Do you have an EVP already, but feel that it doesn’t fully work for you? Perhaps it was developed a few years ago, before the pandemic or at a time when the need for recruitment looked different compared to today. You may have updated your overall brand platform or made a reorganization. Then we audit and evaluate your EVP. We examine what has changed in the organization and in the outside world and we make the updates that ensure that your EVP meets the five criteria: True, distinctive, relevant, anchored and sustainable.
Need a helping hand in your initiatives?
Do you want to develop your EVP on your own and call for expert help along the way? Together we can identify your needs and then we can support you with everything from hourly consulting time and data analysis to commitment meeting with the management team and successful implementation of your brand platform.
Sharpen your knowledge and skills within employer branding
Do you want to sharpen your EVP skills? Join our practical employer branding course Knowledge builder. In five steps, we go through strategy, target groups, content, activation and follow-up. We can also provide tailor-made training based on your specific needs. We will equip you so that you can excel in your work.