Employer branding builds meaningful relationships with communication. A concept gives you tools to create the common thread that attracts interest and deepens the relationship over time. With relevant content, we help you create value for your target groups and keep the dialogue alive.
At KSMG, we help you develop both concepts and content that concretize your employer offer. The goal is of course to achieve the engagement you deserve, but also to make it easier and more fun to work with employer branding.
Concept & realization
The concept will be your toolbox for employer branding. It visualizes and sets the framework for your identity and your offer as an employer. It provides concrete tools that both HR and communication can use for internal and external employer branding.
During the development of your concept, you get a dedicated project team of analysts, employer branding consultants, art directors, copywriters and a project manager who is with you from start to finish. Our process is efficient and straight forward - from analysis, creative idea work and validation, to visualization and finally packaging. With a concept from us, you have a ready-to-run employer brand from day one.
Design & production
We know that there is a constant need for good content. At KSMG, we have a broad expertise in design, photography, animation, film and copywriting. We help you produce content that gives the optimal effect, and we make your employer brand come alive throughout the employee journey. We ensure that the common thread runs through all your employer branding initiatives, from the first engaging ad to the last personal exit call.
When concepts, campaigns or individual initiatives are to be activated, we help you set up a concrete communication plan. The plan includes strategy, current situation and your long-term goal, target group analysis, channel selection, production, launch, feedback and optimization, budgeting and evaluation. With a well-thought-out communication plan, we help you package your message and ensure that it is distributed in the right channel, at the right time and to the right target group.